All your research data, in a file your whole team can explore.

Piaza turns survey data from any platform, any MR vendor, into a self-contained interactive file. AI-themed verbatims. Full quant analysis. Evidence-locked narrative. Embedded team comments. Send it like a PDF. Explore it like a dashboard. No logins. No subscriptions. Yours forever.

lumiere-b-study.pia Lumiere B Apr 15, 2026 · Beauty · USA Quantitative Verbatims Research Assistant FILTER AUDIENCE 320 respondents GENDER All Female AGE All 18-24 25-34 ETHNICITY All Black White Hispanic Asian Overview Respondents 320 Positive Rating 59% Gender Split Female 320 (100%) Pacing 62% Overall Rating Distribution 12345 Race / Ethnicity Black 94 (29%) Hispanic 81 (25%) Age Bands 18-24 155 (48%) 25-34 111 (35%) Verbatim Analysis by Question Clean Ingredients Foster Trust HIGH 8 respondents 3 quotes 💬 Shade Range Limitations for Diverse Skin Tones HIGH 6 respondents AI Pipeline ✓ Complete ✓ Question Expert8.7s ✓ Quality Check3.2s ✓ Cross-Q Synthesis12.4s ✓ Data Expert6.1s ✓ Data Checker4.8s ✓ Cross-Module5.3s ✓ Evidence Auditor7.9s

Why should fast research mean basic insights?

The industry forces a trade-off between speed and depth. It shouldn't.

01 · PROBLEM

Too Slow

Fieldwork completes. Then weeks of formatting, chart-building, and deck production before anyone sees an insight. By the time findings are delivered, decisions have moved on.

Lumiere B Consumer Study 320 respondents PRODUCTION TIMELINE Fieldwork3 days Formatting, charts, deck building... Review cycles Week 1 Week 2 Week 3 Week 4 ← You are here 3-4 weeks from fieldwork to formatted deliverable With Piaza: Minutes, not weeks.
02 · PROBLEM

Too Static

Research arrives as a PDF or a PowerPoint deck. Stakeholders can't filter, can't drill down, can't explore. When they need a different cut, they go back to the agency and wait again.

STATIC PDF Can't explore vs PIAZA DASHBOARD All 320 18-24 Female Black Clean Ingredients Foster Trust "ingredients are clean and transparent" Researcher note "Key finding: shade range is the #1 issue"
03 · PROBLEM

Too Fragmented

Five research agencies deliver in five different formats. No consistency, no cross-study comparison, no institutional memory. Insights scatter across platforms, email attachments, and expired SaaS logins.

YOUR INBOX AFTER 5 RESEARCH PROJECTS Agency A · PDF Agency B · PPT login required Agency C · SaaS Agency D · Excel With Piaza, every project gets the same interactive format: ExploreFilterProject A ExploreFilterProject B ExploreFilterProject C ExploreFilterProject D
Finding the insight in the noise data · data · data · insight · data · data · noise · data · insight · data

The problem isn't analysis speed. It's insight delivery.

Market research has optimised collection, analysis, and visualisation for decades. But the way insights reach the people who need them hasn't changed. Static decks. Login-walled dashboards. Subscription platforms.

Piaza started by looking at research through a distribution lens. That led to something new.

PIA. Portable Interactive Application.

A self-contained file that packages data, AI-driven analysis, and interactive exploration into a single deliverable. Open it in any browser. Filter, drill down, explore. Works offline. Share it like you'd share a document.

Portable

One file. Email it, put it on a USB, open it on a plane. No server, no internet, no dependencies.

Verbatims Quant 18-24 Female Black 155 of 320 Clean Ingredients Foster Trust "ingredients are clean and transparent" Shade Range Limitations "not enough shades for darker skin"

Interactive

Filters, cross-tabs, drill-downs, verbatim exploration. A full analytical experience, not a static export.

Evidence-Locked

AI insights frozen at approval. Every conclusion linked to source data. No drift. Reproducible forever.

Three models. Three purposes.

PIA doesn't replace existing tools. It fills a gap neither static files nor SaaS platforms can address.

DimensionPIAOffice FilesSaaS
DeliverySingle file, open anywhereEmail / shared driveURL + login
InteractivityFull: filters, drill-downStatic or basicFull, real-time
Internet RequiredNoNoAlways
AI Insight IntegrityLocked in with evidenceN/A (static export)May drift with model updates
Data LocationInside the fileInside the fileVendor's servers
CollaborationComments embedded in fileVia SharePoint / GDriveNative real-time
Recipient LicensingFree. Any browser.May need Office licensePer-seat license
Cost ModelPer-generation, no recipient costPer-seat or freeRecurring subscription
Shelf LifeOpens indefinitelyOpens in 10 yearsGone when subscription ends
Vendor Lock-inNoneLowHigh
Recipient OnboardingNoneNoneAccount + training
White-label BrandingFully customisableTemplate-dependentPlatform-constrained
Data SovereigntyData never leaves the fileDepends on storageVendor's posture

PIA: Best When

  • Deliverable must be self-contained and secure
  • AI insights locked in. No drift.
  • No accounts, logins, or licenses for recipients
  • Data can't sit on a third-party server
  • Offline access: fieldwork, air-gapped, travel

Office Files: Best When

  • Recipients need to edit raw data
  • Output is a starting point, not final
  • Enterprise workflow compatibility matters
  • Simple tabular data, no interactivity needed

SaaS: Best When

  • Teams collaborate in real time
  • Data changes frequently
  • Single source of truth is required
  • Deep cloud integrations are needed
If you need Secure, final, explorable delivery
Choose PIA
If you need To edit the raw data
Choose Office Files
If you need Live data updated hourly
Choose SaaS

How it works

CSV
1

Import

Upload survey data from Qualtrics, Forsta, or any standard export. Configure themes, signals, and demographics.

8 Agents
2

Analyse

An 8-agent AI pipeline processes verbatims, quantitative data, and cross-module synthesis. Every insight is evidence-audited.

3

Deliver

Generate a standalone interactive dashboard. Email it to your client or stakeholders. Done.

.pia lumiere-b-study.pia 1.2 MB · 320 respondents

From raw data to interactive deliverable in one session.

Built for both sides of research

Respondents 320 👥 Positive Rating 59% Themes Found 9 Evidence-Linked 100%

Instant access

Open insights the moment they arrive. No setup, no training, no accounts.

🔎

Explore it yourself

Filters, demographics, verbatim drill-down. No waiting for re-cuts.

👥

Share freely

Send to any stakeholder. No per-seat cost, no licenses.

📄

One format, every vendor

Consistent interactive experience from every project, every agency.

📈

Compare across studies

Standard format enables cross-project, cross-vendor analysis.

📧

Leadership-ready

Email your CMO a Piaza file after every project. Instantly familiar.

🔒

Your data, your file

Data never sits on a third-party server. Switch vendors freely.

Works offline

Review on flights, in fieldwork locations, air-gapped environments.

Minutes, not days

Generate complete interactive deliverables in a fraction of the time.

🎨

Your brand, everywhere

White-label everything: logo, colours, styling.

📩

Zero client onboarding

No platform accounts, no training sessions. Just send the file.

💬

Your voice, embedded

Expert commentary travels with the data permanently.

🔒

Evidence-locked AI

Reproducible, auditable, deterministic. No model drift.

🔄

Fewer re-work requests

Clients explore the data themselves.

Stand out

Differentiate from competitors using the same SaaS platforms.

🛠

Any survey platform

Works with Qualtrics, Forsta, or any standard CSV export.

Data first. Expert enabled. AI enhanced.

Every AI tool puts the algorithm at the top. We put it where it belongs: in service of the data and the expert.

01 · FOUNDATION

Grounded in Evidence

The source respondent data is the ground truth. Every insight traces back to it. Nothing is fabricated. Nothing is extrapolated beyond what the data supports.

✓ Evidence-first, always
Lumiere B · 320 respondents FILTER AUDIENCE 320 respondents GENDER All Female AGE All 18-24 25-34 ETHNICITY All Black White Respondent Data: Source of Truth ID Gender Age Ethnicity Rating Describe 001Female24Black4Calm elegant finishes... 002Female27Black3Velvet polished details... 003Female16White4Lush silky details... 004Female38Black3Soft polished finishes... 005Female22White3Modern silky details... 006Female29Black 320 respondents · every insight traceable Data is the ground truth
02 · AMPLIFICATION

Interpreted by Experts

Researchers, whether agency-side or client-side, add comments, context, and interpretation directly inside the file. Their domain expertise and years of experience are captured permanently. When you share the file, their voice travels with the data.

✓ Expert insight, embedded forever
Verbatim Analysis: What did you like? Clean Ingredients Foster Trust HIGH 8 cited Multiple respondents highlighted the importance of clean ingredients, indicating a strong consumer preference for transparency in formulations. "ingredients are clean and transparent" Female, 18-24, Black · Rating: Excellent "works perfectly with my skin" Female, 25-34, Black · Rating: Very Good "love how inclusive the shades are" Female, Under 18, Hispanic · Rating: Excellent ✓ 3 verified quotes N = 320 💬 Add comment. Your insight matters. Comments (2) SH Sarah H. Senior Researcher · 2h ago This aligns with our Q3 brand tracker. Transparency is now the #1 purchase driver. JM James M. VP Marketing · 45m ago Let's lead with this in the spring campaign. CC'd brand. Add your perspective... Expert voice travels with data
03 · STRUCTURE

Structured by AI

The 8-agent pipeline provides structured analysis. But it serves the data and the expert, not the other way around. AI insights are evidence-locked, auditable, and never override expert judgement.

✓ AI enhanced, never in charge
Quantitative Verbatims Research Assistant Lumiere B Research Report Generated 14 Apr 2026 Data Verbatims AI Report Key Divergences Consensus Verbatim Evidence Application Analysis Effectiveness Analysis APPLICATION ANALYSIS AI-Generated N=320 The application of Lumiere B products is characterized by a balance between aesthetic appeal and product performance. Packaging design is a notable strength... Packaging Design: 71.3% Ingredient Transparency: 63.1% ▼ Evidence used (12 data points) Packaging Design scored 71.3% · Top-2 box across all demographics · Under 18: 97% vs 35-44: 7% 💬 Comment ✓ Verified AI enhanced, never in charge

Piaza doesn't replace researchers. It gives their expertise a permanent home inside the deliverable.

What's inside a PIA

Four features. One collaboration layer nobody else has.

Every PIA file combines quantitative data, verbatim analysis, AI narrative, and survey statistics. Plus something no other research deliverable carries: embedded team commentary that travels with the file.

The hardest part of research, in minutes.

Open-ended responses are the gold mine of research. Theming them manually takes days of analyst time. Piaza's 8-agent pipeline extracts themes, quotes, and demographic signals with evidence-locked rigour.

  • AI-themed open-ends with evidence quality scores
  • Every theme traces back to specific respondents
  • Demographic signal detection (age, gender, ethnicity patterns)
  • Cross-question synthesis across the whole study
40%
of analyst time typically spent on verbatim coding.
Piaza turns days into minutes.
Lumiere B · Verbatim Analysis What did you like? · 234 of 320 responded (73%) Clean Ingredients Foster Trust HIGH IMPORTANCE 8 respondents · strong recurring Clean ingredients resonate with consumers prioritising health and safety, suggesting strong consumer trust in transparent formulations. "ingredients are clean and transparent" "works perfectly with my skin" 3 verified quotes Age 18-24 · signal ↑ Black · signal ↑ Appeal of Beautiful Packaging HIGH IMPORTANCE 7 respondents · strong recurring Aesthetic appeal of packaging is a primary attraction driver, suggesting brands should invest in visually distinctive design. "beautiful packaging love the design" "eco-friendly and still looks luxurious" 3 verified quotes Ease of Use Enhances Satisfaction MEDIUM 6 respondents User-friendly products fit seamlessly into daily routines... + 1 more theme

Every filter, every cross-tab, every segment.

Interactive dashboards with stat cards, bar charts, demographic breakdowns, and segment drill-downs. Filter 320 respondents down to "Female, 18-24, Black" in one click. Compare segments side by side.

  • Top-line metrics with at-a-glance stat cards
  • Real-time filtering across every demographic dimension
  • Element ratings with significance indicators
  • Likelihood-to-recommend, NPS, T2B, and custom KPIs
Lumiere B · Quantitative FILTERS: All 320 Female 18-24 Black 155 of 320 RESPONDENTS 155 Filtered cohort POSITIVE % 68% +9pp vs total RECOMMEND 3.4 out of 5 TOP-2 BOX 42% Excellent + Very Good Element Ratings (Top-2 Box %) Packaging 79% Quality 69% Ingredients 63% Application 57% Value 53% Shade Range 34% Sustainability 39% Ethnicity Split Black 94 (29%) Hispanic 81 (25%) White 80 (25%) Age Bands 18-24 155 (48%) 25-34 111 (35%) Under 18 39 (12%) All metrics update live as you change filters

Executive summary, evidence-linked.

AI-generated narrative report organised by the sections your study demands. Every claim links back to source data with one click. No hallucination. No drift. Auditable by default.

  • Application, Effectiveness, Packaging analysis sections
  • Key Divergences and Consensus highlighted by the cross-module agent
  • Verbatim Evidence linked to specific quotes and respondents
  • Every statistic cited with its underlying data points
Lumiere B · Research Assistant Lumiere B Research Report Generated 14 Apr 2026 · 320 respondents · Beauty & Personal Care Key Divergences Consensus Verbatim Evidence Application Analysis Effectiveness Analysis APPLICATION ANALYSIS AI-Generated N=320 The application of Lumiere B products is characterized by a balance between aesthetic appeal and product performance. Packaging design is a notable strength, scoring well across all demographic cohorts... Packaging Design: 71.3% Ingredient Transparency: 63.1% ▼ Evidence used (12 data points) Packaging Design scored 71.3% T2B · Under 18: 97% vs 35-44: 7% EFFECTIVENESS ANALYSIS AI-Generated Effectiveness perceptions are mixed. While clean ingredients build... ► Read more PACKAGING ANALYSIS Packaging design is the standout strength of Lumiere B... Every claim is linked. Every number is sourced.

Statistical rigour. Baked in.

Top-box, top-2-box, NPS calculations. Significance testing across demographic columns. Confidence intervals. Everything a statistician needs, formatted so non-statisticians can read it.

  • Cross-tab matrix with all demographic dimensions
  • Z-tests with significance arrows (↑/↓) at 90%, 95%, 99% confidence
  • Mean, median, standard deviation, base sizes
  • Export-ready format for stakeholders who want the raw numbers
Lumiere B · Survey Statistics Cross-Tab Matrix · Top-2 Box % ↑ sig 95% ↓ sig 95% DIMENSION TOTAL U18 18-24 25-34 35-44 SIG Packaging Design 71% 97% ↑ 75% 62% 7% ↓ 99% Product Quality 64% 87% ↑ 68% 61% 15% ↓ 99% Ingredient Transparency 63% 82% ↑ 68% 58% 29% 95% Value for Money 53% 63% 55% 52% 36% ns Shade Range 34% 42% 36% 31% 14% ↓ 90% Sustainability 39% 48% 42% 36% 22% ns BASE 320 39 155 111 15 Statistical Insights (auto-extracted) Under 18 outperform on every product attribute Significant at 99% across Packaging, Quality, and Ingredients 35-44 cohort underperforms on Quality (15% vs 64% total) Significant at 99%. Recommend follow-up qualitative deep-dive. Shade Range is the lowest-scoring attribute across all demographics Most acute among 35-44 (14%). Strategic priority. Value for Money & Sustainability show no significant cohort variation
Plus

The collaboration layer nobody else has.

Researchers and stakeholders add comments directly inside the file. Agency-side context. Client-side reactions. Expert interpretation. All travel with the data permanently.

No more insights lost in email threads or Slack. The voice of every reviewer is preserved alongside the data, forever.

Clean Ingredients Foster Trust 8 respondents · HIGH importance SH Sarah Hassan Senior Researcher · Agency-side This aligns with our Q3 brand tracker. transparency is now the #1 purchase driver across all our beauty studies. JM James Mitchell VP Marketing · Client-side Let's lead with this in the spring campaign brief. CC'd brand team. + Add your perspective. It travels with the file. SH JM RT 3 contributors Comments are saved inside the .pia file. Forever.

AI that already speaks your language.

60+ research templates across 10 industries. Each one pre-loaded with category-specific themes, signals, and analytical frameworks, so the AI understands your domain from day one.

01 · BREADTH

10 industries. Ready to go.

Pharma to automotive, tourism to fintech. Piaza ships with pre-configured intelligence for every major research sector. Not a blank slate you have to train.

✓ Domain expertise, built in
Piaza Admin · Industries Select your industry 10 pre-configured industries · 60 categories · 40+ study types 🏥Pharma & Healthcare6 categories · 4 study types 🎥Media & Broadcasting6 categories · 5 study types 🛒Consumer Goods (FMCG)6 categories · 5 study types 💰Financial Services6 categories · 4 study types 💻Technology6 categories · 4 study types 🛒Retail & E-Commerce6 categories · 4 study types 🚗Automotive6 categories · 4 study types 🍽Food & Beverage6 categories · 4 study types 📱Telecom6 categories · 4 study types Tourism & Hospitality6 categories · 4 study types
02 · CATEGORIES

Pick your category.

Inside every industry, specific sub-categories have unique language and concerns. A skincare study isn't a snacks study. Piaza knows the difference. 6 categories per industry, each tuned to its domain.

✓ Sub-domain precision
Consumer Goods (FMCG) · Categories Industries Consumer Goods (FMCG) Choose a category Each category has pre-defined AI themes, keyword signals, and analytical guidance Personal Care & Beauty 5 AI themes · 23 keyword signals Product Efficacy Ingredient Transparency Sensory Experience Brand Trust Household Cleaning & Laundry 5 AI themes · 25 keyword signals Cleaning Power Ease of Use Safety & Ingredients Packaged Food & Snacks 5 AI themes · 22 keyword signals Taste & Flavor Health & Nutrition Baby & Family Care 5 AI themes · 21 keyword signals Safety & Gentleness Pet Care 5 AI themes · 20 keyword signals Pet Health Palatability Sustainability & Eco Packaging 5 AI themes · 22 keyword signals Eco Credentials Greenwashing Concerns
03 · INTELLIGENCE

AI themes, pre-loaded.

Each category ships with AI-tuned themes: the signals, keywords, and analytical guidance that tell the 8-agent pipeline what matters in your sub-domain. No prompt engineering. No domain briefing.

✓ Contextual intelligence from the first question
Personal Care & Beauty · AI Themes FMCG Personal Care & Beauty 5 AI-Tuned Themes The 8-agent pipeline uses these as the analytical scaffold for every verbatim Product Efficacy Signals: effectiveness results performance benefits claims before and after Ingredient Transparency Signals: ingredients natural clean paraben-free fragrance free Packaging Appeal Signals: packaging design eco-friendly recyclable Sensory Experience Signals: texture scent feel absorption lightweight Brand Trust Signals: brand reputation cruelty-free dermatologist trusted
04 · YOUR STUDY

Starting point, not a straitjacket.

5 to 10 study types per category: Product Study, Brand Study, Sensory Study, Concept Test, and more. Every theme is customisable to your specific scope. Piaza gives you a starting point built on deep industry knowledge. Your team makes it yours.

✓ Industry-ready. Fully customisable.
New Project · Select Study Type FMCG › Personal Care › New Study Choose your study type Each study type configures the pipeline for the right questions and analysis 🔍 Product Study Product performance & attributes Elements: 8 Themes: 5 🌟 Brand Study Brand perception & equity Traits: 6 🍎 Sensory Study Taste, texture, feel, scent Attributes: 12 💡 Concept Test New product concept evaluation YOUR STUDY, YOUR SCOPE Customize any theme. Add new ones. Adjust keyword signals. Piaza's intelligence is a starting point. Not a constraint. + Add custom theme ✎ Edit keyword signals ⚙ Adjust prompts Industry-ready in minutes. Customised in hours. Not months.

Built for rigour

8-Agent AI Pipeline

Eight specialised agents process your data in sequence. Each one checks the previous agent's work.

Question ExpertQuality CheckCross-Q SynthesisData ExpertData CheckerCross-ModuleProject ReportEvidence Auditor

Evidence-Grounded Insights

Every AI conclusion is linked to source data. No hallucination. Full audit trail embedded in the file. Statistical thresholds enforced automatically.

Industry-Agnostic

Media, pharma, FMCG, automotive, financial services, retail, telecom, and more. 10 industries, 60+ category templates, fully customisable.

Embedded Expert Commentary

Researchers add context, observations, and expert interpretation directly into the file. Notes travel with the data permanently.

Trust & sovereignty

Your data never leaves the file.

Respondent data lives inside the PIA file. Not on our servers. Not anywhere else. Recipients open it in any browser. No login, no password, no training.

GDPR-aligned: data is contained, not transmitted. Files open identically in 10 years, with no dependency on a running service. Patent-pending technology.

Offline No servers GDPR 10+ years
Commercial Model

One study. One fee. Unlimited readers.

No subscription. No per-seat fees. No recipient costs. You commissioned the research. You should own the deliverable.

👤

Pay per study

One flat fee to generate each PIA file. No subscription, no usage meter, no surprise renewal conversations. Predictable, project-based pricing that fits how research is actually budgeted.

👥

Unlimited recipients

Share the file with anyone. Your CMO. Your board. Your global team. They open it via PIN code. No accounts, no training, no per-seat license. Your cost stays the same whether 5 people read it or 500.

🔒

You own the file, forever

The PIA file lives in your filesystem, not ours. Files work in 10 years with no dependency on a running service. No rent. No subscription expiry. No lost access when you switch vendors.

Total cost over time
$$$ $$ $ Year 1 Year 2 Year 3 Year 4 Year 5 +10 seats added Annual price increase Enterprise tier Study 1 generated Traditional SaaS Subscription + per-seat + increases Piaza .ai One fee per study. Unlimited readers. With 5 studies per year and a growing team

You commissioned the research. You should own the deliverable.

Ready to see research delivered differently?

Request early access and we'll be in touch.

Or email us at hello@piaza.ai